{"version":"https://jsonfeed.org/version/1","title":"Entertainment Marketer","home_page_url":"https://entertainmentmarketer.com","description":"Entertainment Marketer","author":{"name":"Entertainment Marketer"},"items":[{"id":"why-repetition-and-consistency-still-win-in-marketing","html_content":"

There's a quiet truth in marketing that most campaigns forget by their third week: what works is rarely what's new. It's what's repeated.

","url":"https://entertainmentmarketer.com/insights/f/why-repetition-and-consistency-still-win-in-marketing","title":"Why Repetition and Consistency Still Win in Marketing","date_modified":"2026-04-18T22:09:24Z"},{"id":"april-is-here---prime-time-for-marketing","html_content":"

The entertainment industry has a packed calendar this year — and the brands that win are the ones who start building visibility now, before the crowd. April is the ideal time to launch a marketing campaign. Trade shows,...

","url":"https://entertainmentmarketer.com/insights/f/april-is-here---prime-time-for-marketing","title":"April is here - Prime Time For Marketing","date_modified":"2026-04-02T20:26:21Z"},{"id":"consistent-and-effective-communication","html_content":"

The Foundation of Business: Consistent and Effective Communication

","url":"https://entertainmentmarketer.com/insights/f/consistent-and-effective-communication","title":"Consistent and Effective Communication","date_modified":"2026-04-02T17:32:17Z"},{"id":"make-every-touchpoint-count","html_content":"

A touchpoint is any interaction, communication or point of contact between a customer and a brand, covering all moments before, during, and after a purchase.

","url":"https://entertainmentmarketer.com/insights/f/make-every-touchpoint-count","title":"Make Every Touchpoint Count","date_modified":"2026-03-11T19:09:00Z"},{"id":"building-an-audience","html_content":"

A Webinar for Emerging and Developing Artists

","url":"https://entertainmentmarketer.com/insights/f/building-an-audience","title":"Building An Audience","date_modified":"2026-03-11T14:17:11Z"},{"id":"march-is-the-month-to-make-your-move","html_content":"

Spring is right around the corner — and in the entertainment industry, March is one of the most overlooked opportunities of the year.

","url":"https://entertainmentmarketer.com/insights/f/march-is-the-month-to-make-your-move","title":"March Is The Month To Make Your Move","date_modified":"2026-03-02T14:43:31Z"},{"id":"turn-on-a-dime","html_content":"

Why Quick Decisions Win in Business and Life

","url":"https://entertainmentmarketer.com/insights/f/turn-on-a-dime","title":"Turn On A Dime","date_modified":"2026-02-11T15:01:23Z"},{"id":"fire-your-worst-customers","html_content":"

By Jeff Bajorek

","url":"https://entertainmentmarketer.com/insights/f/fire-your-worst-customers","title":"Fire Your Worst Customers","date_modified":"2026-02-09T16:11:25Z"},{"id":"keep-selling-simple","html_content":"

By Jeff Bajorek

","url":"https://entertainmentmarketer.com/insights/f/keep-selling-simple","title":"Keep Selling Simple","date_modified":"2025-12-14T16:59:07Z"},{"id":"event-marketing","html_content":"

Event marketing has evolved far beyond simply posting on social media and hoping people show up. Whether you're promoting a concert, industry trade show, product launch, or workshop, successful event marketing requires ...

","url":"https://entertainmentmarketer.com/insights/f/event-marketing","title":"Event Marketing","date_modified":"2025-12-11T15:42:31Z"},{"id":"namm-2026-canadian-reception","html_content":"

Mark your calendar for Wednesday, January 21, 2026, at 8 PM. We’ll gather at the Sheraton Park Anaheim for an evening filled with engaging conversations and networking opportunities. The hotel is is a short walk from th...

","url":"https://entertainmentmarketer.com/insights/f/namm-2026-canadian-reception","title":"NAMM 2026 Canadian Reception","date_modified":"2025-11-27T15:12:26Z"},{"id":"selecting-the-right-crm","html_content":"

In today's competitive business landscape, managing customer relationships effectively can make the difference between thriving and merely surviving. A Customer Relationship Management (CRM) system serves as the central...

","url":"https://entertainmentmarketer.com/insights/f/selecting-the-right-crm","title":"Selecting The Right CRM","date_modified":"2025-11-14T17:13:19Z"},{"id":"trade-show-planning-a-complete-guide-for-exhibitors","html_content":"

Trade shows represent one of the most powerful marketing opportunities for businesses to showcase their products, connect with prospects, and build industry relationships. However, successful trade show participation req...

","url":"https://entertainmentmarketer.com/insights/f/trade-show-planning-a-complete-guide-for-exhibitors","title":"Trade Show Planning: A Complete Guide for Exhibitors","date_modified":"2025-11-14T17:03:14Z"},{"id":"backstage-insider-with-jim-norris-podcast","html_content":"

🎙️ **EXCITING NEWS!** 🎙️

","url":"https://entertainmentmarketer.com/insights/f/backstage-insider-with-jim-norris-podcast","title":"Backstage Insider With Jim Norris Podcast","date_modified":"2025-10-27T18:27:48Z"},{"id":"building-a-winning-sales-team","html_content":"

Sales teams are the revenue engines of most businesses, making the hiring and training of salespeople one of the most critical investments a company can make. The difference between a high-performing sales team and an av...

","url":"https://entertainmentmarketer.com/insights/f/building-a-winning-sales-team","title":"Building a Winning Sales Team","date_modified":"2025-10-10T18:03:01Z"},{"id":"october-is-here","html_content":"

October is Here – Your Biggest Opportunity is Now

","url":"https://entertainmentmarketer.com/insights/f/october-is-here","title":"October Is Here","date_modified":"2025-10-01T15:09:44Z"},{"id":"hiring-outside-marketing-services","html_content":"

In today's ketplace, effective marketing can make or break a business. While some companies maintain robust in-house marketing teams, many are discovering the significant advantages of partnering with external marketing...

","url":"https://entertainmentmarketer.com/insights/f/hiring-outside-marketing-services","title":"Hiring Outside Marketing Services","date_modified":"2025-09-17T19:21:31Z"},{"id":"creating-a-marketing-budget","html_content":"

In today's competitive business landscape, a well-crafted marketing budget serves as the foundation for sustainable growth and measurable success. Yet many businesses struggle with allocating their marketing dollars effe...

","url":"https://entertainmentmarketer.com/insights/f/creating-a-marketing-budget","title":"Creating a Marketing Budget","date_modified":"2025-09-02T14:31:36Z"},{"id":"the-benefits-of-branding","html_content":"

Enhanced Recognition and Awareness

","url":"https://entertainmentmarketer.com/insights/f/the-benefits-of-branding","title":"The Benefits of Branding","date_modified":"2025-08-18T13:34:18Z"},{"id":"bob-ezrin-renounces-us-citizenship-returns-to-canada","html_content":"

Bob Ezrin, the legendary music producer behind iconic albums from PINK FLOYD, ALICE COOPER, and KISS is renouncing his U.S. citizenship and returning to his native Canada. Known for his influential role in shaping rock h...

","url":"https://entertainmentmarketer.com/insights/f/bob-ezrin-renounces-us-citizenship-returns-to-canada","title":"Bob Ezrin Renounces U.S. Citizenship, Returns to Canada","date_modified":"2025-03-05T21:43:38Z"},{"id":"life-skills-%3E-selling-skills","html_content":"

By Jeff Bajorek

","url":"https://entertainmentmarketer.com/insights/f/life-skills-%3E-selling-skills","title":"Life Skills > Selling Skills","date_modified":"2025-01-12T19:41:18Z"},{"id":"networking-101","html_content":"

In today's business world, networking has become an essential skill for professionals in all industries. Building and maintaining a strong network of professional relationships can open doors to new opportunities, provi...

","url":"https://entertainmentmarketer.com/insights/f/networking-101","title":"Networking 101","date_modified":"2024-10-26T20:32:08Z"},{"id":"how-to-become-a-marketing-guru","html_content":"

Marketing is the process of promoting and selling products or services to potential customers. It involves understanding the needs and wants of the target audience and creating strategies to meet those needs. To become ...

","url":"https://entertainmentmarketer.com/insights/f/how-to-become-a-marketing-guru","title":"How to Become a Marketing Guru","date_modified":"2024-10-21T17:57:51Z"},{"id":"building-a-stellar-marketing-team","html_content":"

A strong marketing team is essential for the success of any business. Marketing is the face of the company, and it is the team's responsibility to create and maintain a positive image of the brand. A strong marketing tea...

","url":"https://entertainmentmarketer.com/insights/f/building-a-stellar-marketing-team","title":"Building a Stellar Marketing Team","date_modified":"2024-10-07T20:55:24Z"},{"id":"maximizing-customer-lifetime-value","html_content":"

Customer Lifetime Value (CLV) is a vital metric that represents the total revenue a customer is expected to generate throughout their relationship with a company. By calculating CLV, businesses can make informed decisio...

","url":"https://entertainmentmarketer.com/insights/f/maximizing-customer-lifetime-value","title":"Maximizing Customer Lifetime Value","date_modified":"2024-09-17T13:43:26Z"},{"id":"namm-expands-to-5-days","html_content":"

NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, has announced today its initial lineup of events and exhibits for The 2025 NAMM Show, taking place at the An...

","url":"https://entertainmentmarketer.com/insights/f/namm-expands-to-5-days","title":"NAMM Expands to 5 Days","date_modified":"2024-09-06T19:02:43Z"},{"id":"how-to-attract-and-retain-the-best-marketing-professionals","html_content":"

In today's highly competitive business environment, a strong marketing team is vital for a company's success. Marketing professionals play a crucial role in developing and executing strategies to promote products or ser...

","url":"https://entertainmentmarketer.com/insights/f/how-to-attract-and-retain-the-best-marketing-professionals","title":"How to Attract and Retain the Best Marketing Professionals ","date_modified":"2024-09-06T18:55:32Z"},{"id":"unlocking-the-secrets-of-social-media-success","html_content":"

To achieve social media success, it is essential to comprehend the algorithms that govern each platform. Every social media platform has a unique algorithm that determines the content displayed to users and the order in ...

","url":"https://entertainmentmarketer.com/insights/f/unlocking-the-secrets-of-social-media-success","title":"Unlocking the Secrets of Social Media Success","date_modified":"2024-09-06T17:39:02Z"},{"id":"young-music-professionals-launches","html_content":"

Young Music Professionals (YMP), a new network dedicated to music business workers aged 35 and under, announces its launch and invites new members to register.

","url":"https://entertainmentmarketer.com/insights/f/young-music-professionals-launches","title":"Young Music Professionals Launches","date_modified":"2024-07-17T18:39:08Z"},{"id":"namm-commissions-study-on-generative-ai","html_content":"

NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, has commissioned Forrester® to produce a state-of-the-art study on generative AI and its impact on customer ...

","url":"https://entertainmentmarketer.com/insights/f/namm-commissions-study-on-generative-ai","title":"NAMM Commissions Study on Generative AI","date_modified":"2024-07-17T18:36:40Z"},{"id":"afm-appoints-allistair-elliott-as-new-vice-president-from-canada","html_content":"

The International Executive Board announces the appointment of Allistair Elliott to the position of AFM Vice President from Canada to complete the unexpired term of his predecessor, Alan Willaert, who passed away unexpec...

","url":"https://entertainmentmarketer.com/insights/f/afm-appoints-allistair-elliott-as-new-vice-president-from-canada","title":"AFM Appoints Allistair Elliott as New Vice President from Canada","date_modified":"2024-05-16T14:08:14Z"},{"id":"the-importance-of-email-marketing","html_content":"

Email marketing remains a vital component of digital marketing strategies due to its effectiveness in reaching and engaging audiences. Here are several reasons why email marketing is important in today's digital age:

","url":"https://entertainmentmarketer.com/insights/f/the-importance-of-email-marketing","title":"The importance of Email Marketing","date_modified":"2024-04-18T17:13:02Z"},{"id":"effective-trade-show-followup","html_content":"

Trade shows are a valuable opportunity for businesses to showcase their products or services, connect with potential customers, and generate leads. However, many companies fail to realize the full potential of trade show...

","url":"https://entertainmentmarketer.com/insights/f/effective-trade-show-followup","title":"Effective Trade Show Followup","date_modified":"2024-04-15T13:39:28Z"},{"id":"driving-repeat-business","html_content":"

In the world of business, one of the most crucial elements for success is driving repeat business. It's not just about attracting new customers, but also about retaining the ones you already have. Repeat customers are th...

","url":"https://entertainmentmarketer.com/insights/f/driving-repeat-business","title":"Driving Repeat Business","date_modified":"2024-03-20T16:26:20Z"},{"id":"the-battle-between-sales-and-marketing","html_content":"

In the corporate world, there exists a long-standing rivalry that is as old as business itself - the battle between Sales and Marketing departments. This rivalry, often characterized by a tug-of-war for resources and rec...

","url":"https://entertainmentmarketer.com/insights/f/the-battle-between-sales-and-marketing","title":"The Battle Between Sales and Marketing","date_modified":"2024-03-20T14:52:31Z"},{"id":"martech","html_content":"

In the ever-evolving digital landscape, the intersection of marketing and technology, known as Martech, has become an indispensable tool for businesses worldwide. It's a dynamic field that combines innovative technology ...

","url":"https://entertainmentmarketer.com/insights/f/martech","title":"The Importance of Martech","date_modified":"2024-03-19T22:17:41Z"},{"id":"the-ultimate-roi-calculator-for-digital-marketers","html_content":"

In today's digital age, where marketing efforts are increasingly focused on online platforms, measuring the return on investment (ROI) has become crucial for businesses. ROI is a metric that helps determine the effective...

","url":"https://entertainmentmarketer.com/insights/f/the-ultimate-roi-calculator-for-digital-marketers","title":"The Ultimate ROI Calculator for Digital Marketers","date_modified":"2024-02-20T15:49:08Z"},{"id":"join-the-american-marketing-association","html_content":"

The American Marketing Association (AMA) is a professional organization that has been at the forefront of the marketing industry for over 80 years. Founded in 1937, the AMA has played a crucial role in shaping the field...

","url":"https://entertainmentmarketer.com/insights/f/join-the-american-marketing-association","title":"Join the American Marketing Association","date_modified":"2024-02-04T16:51:31Z"},{"id":"key-steps-in-developing-your-marketing-budget","html_content":"

Introduction

","url":"https://entertainmentmarketer.com/insights/f/key-steps-in-developing-your-marketing-budget","title":"Key Steps in Developing Your Marketing Budget","date_modified":"2023-12-31T18:17:31Z"},{"id":"creating-a-marketing-plan","html_content":"

Creating a marketing plan is a crucial step in developing an effective and strategic approach to promoting a product, service, or brand. A well-crafted marketing plan serves as a roadmap that outlines the goals, target a...

","url":"https://entertainmentmarketer.com/insights/f/creating-a-marketing-plan","title":"Creating a Marketing Plan","date_modified":"2023-12-31T17:07:00Z"},{"id":"how-to-write-great-copy","html_content":"

Writing great copy requires creativity, an understanding of your audience, and strong communication skills. Here are a few tips to write effective copy:

","url":"https://entertainmentmarketer.com/insights/f/how-to-write-great-copy","title":"How To Write Great Copy","date_modified":"2023-12-31T15:58:28Z"},{"id":"creating-an-effective-newsletter","html_content":"

Intro

","url":"https://entertainmentmarketer.com/insights/f/creating-an-effective-newsletter","title":"Creating an Effective Newsletter ","date_modified":"2023-12-31T01:25:58Z"},{"id":"organizing-a-record-launch","html_content":"

Organizing a record launch requires careful planning and execution. It is an exciting yet challenging endeavor that aims to introduce a new record to the world. In this article, we will explore the key components of a s...

","url":"https://entertainmentmarketer.com/insights/f/organizing-a-record-launch","title":"Organizing a Record Launch","date_modified":"2023-12-30T23:39:24Z"},{"id":"crafting-an-effective-email","html_content":"

In today's digital age, email has become a vital tool for communication in both personal and professional settings. However, writing an effective email is not as simple as clicking the send button. It requires careful th...

","url":"https://entertainmentmarketer.com/insights/f/crafting-an-effective-email","title":"Crafting An Effective Email","date_modified":"2023-12-30T23:27:30Z"},{"id":"how-to-write-a-great-press-release-a-comprehensive-guide","html_content":"

In today's fast-paced media landscape, a well-written press release can be the key to getting your message out to the world. Whether you're launching a new product, announcing an event, or sharing exciting company news,...

","url":"https://entertainmentmarketer.com/insights/f/how-to-write-a-great-press-release-a-comprehensive-guide","title":"How to Write a Great Press Release: A Comprehensive Guide","date_modified":"2023-12-30T22:56:24Z"},{"id":"entertainment-marketing-resources","html_content":"

Advice, resources and opportunities for marketing professionals in the music, pro audio, lighting, production, video and broadcast industries

","url":"https://entertainmentmarketer.com/insights/f/entertainment-marketing-resources","title":"Entertainment Marketing Resources","date_modified":"2023-12-23T15:20:51Z"},{"id":"youtube-suggestions","html_content":"

(1) Enter your website in the top line since many visitors do not open the entire description (enter n every YouTube description)

","url":"https://entertainmentmarketer.com/insights/f/youtube-suggestions","title":"YouTube Suggestions","date_modified":"2023-12-22T20:26:54Z"},{"id":"give-your-brand-in-marriage","html_content":"

By Jacques R. Chevron

","url":"https://entertainmentmarketer.com/insights/f/give-your-brand-in-marriage","title":"Give Your Brand in Marriage ","date_modified":"2023-12-19T22:40:11Z"},{"id":"branding-basics","html_content":"

Branding is the communication of the essence or personality of a company or organization. Branding is important for a variety of reasons, including:

","url":"https://entertainmentmarketer.com/insights/f/branding-basics","title":"Branding Basics","date_modified":"2023-12-19T22:27:20Z"}]}